For me, it is a commercialized day of hell. We are forced to worship and shower our beloved in all kinds of monetary gifts (even the ones we eat, are retail driven). We are forced to search high and low for that one special gift that declares our love, all the while the rest of the world is on the same mission. We stress our selves out trying to make sure the "gift" represents in great detail the value we place on our beloved, all the while terrified that our beloved may not feel the "gift" is enough. Love should come natural. It should not be a forced material possession. It simply must come into your life like a falling leaf or passing cloud. Gentle, honest, and beautiful.